Toyota Auris is to be first British-built hybrid

We’re breaking big news today with the official announcement from Toyota that it will build a full hybrid version of the Auris hatchback in the UK with production starting next year. It will be the first British-built hybrid car.

This ground-breaking car, featuring Toyota’s Hybrid Synergy Drive Technology, will be built at the Burnaston factory. Engines will be supplied by the Deeside facility in North Wales.

More details will be revealed at the Frankfurt motor show which starts on 15 September 2009, but we can confirm that production of the Auris hybrid will kick off in the middle of 2010, with sales launched before the end of the year. Rest assured we will be keeping you up-to-date with all the key developments in the project, as soon as we hear about them.

This is Toyota’s first full hybrid to be built in Europe, and the first hybrid to be built in the UK. This exciting declaration underlines Toyota’s commitment to expanding the range of low-emissions hybrid vehicles, and to car production in Britain.

Tadashi Arashima, President and CEO of Toyota Motor Europe, said: “Toyota has taken a significant step forward in ensuring that full hybrids become more accessible to a wider range of customers. Such efforts are crucial if we are to see more low-carbon vehicles on European Roads.

“Our decision to produce a full hybrid in the UK reflects both our confidence in the quality and commitment of the TMUK workforce and the strength of our long-standing partnership with the UK Government. Today’s announcement is positive for Toyota, our UK suppliers and the local communities here,” he said.

Friday’s announcement on the first British-built hybrid car also coincides with a visit to Burnaston by Lord Mandelson, the Government’s Business Secretary. Lord Mandelson welcomed this “forward-looking investment in Britain from a world class manufacturer”.

He added: “As part of our low carbon industrial strategy we set out to make Britain the best place in the world to develop low carbon vehicles. These commitments, backed by the formidable skills of the UK automotive workers, enable companies like Toyota to invest with confidence in low carbon car production in the UK. It demonstrates that the UK’s car industry is already making the low carbon transition.”

Auris has been built by Toyota Motor Manufacturing UK (TMUK) at Burnaston since 2007. The factory, Toyota’s first car plant in Europe, opened in 1992 and has produced more than 2.5 million vehicles, including Carina E, Corolla and Avensis, for sale in Europe and export to other markets worldwide.

Today TMUK employs more than 4,000 workers and has benefited from investment totalling more than £1.85 billion.

Details in this article were correct at the time of publication.

60 comments

  1. Hi all,

    For those who don’t know, Auris Hybrid will go on sale on 1 July – that’s in just two weeks’ time! We’ve been busy getting to know the car; check out our Flickr gallery and our Q&A, and read all about what we got up to on the European press launch.

    Thanks, and I hope you’re looking forward to the launch of Auris Hybrid as much as we are here at Today/Tomorrow.

  2. Hi again Scott,

    Sorry for the delay – some accessory prices hadn’t been confirmed yet (we’re talking about a car that’s not yet on sale, after all). However, I’m pleased to say that I now have the price for you: a roof rack for both 2010 Auris and Auris Hybrid will cost £140.22 plus fitting.

  3. This appears to be the only place on the site to contact you with my query. viz.

    I requested a brochure on the Auris hybrid but received the superficial pre launch pamphlet instead of the hard copy of the e-brochure. Would you please arrange for the relevant department to send me the full spec version.

    Many thanks.

  4. Can someone confirm the petrol level when the low fuel warning kicks in? It appears to be around 10 litres but checking just in case.

  5. Hi Jackie
    I test drove the Auris Hybrid on Saturday and although I can’t answer your question directly, I did notice that it has a “range indicator” which personally I think is better than knowing the actual fuel level.
    I did like the car and I think I will be downsizing from the Prius next year. 🙂

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