New Toyota Yaris Hybrid advert encourages you to sing up

It’s always fun to be driving, or be a passenger in a car, when a good tune – or ‘choon’ if we’re talking ‘yoof’ – comes on the radio, and the latest Toyota Yaris Hybrid TV advert is built around this idea.

Entitled ‘The Musical City’, the ad sees urbanites taking to the wheel of a Yaris Hybrid Excel and navigating their way through the streets of Prague, but every street sign has been changed to reflect the names of classic pop and rock songs.

To encourage the drivers and their passengers to sing along, the Yaris Hybrid stereo was connected to the GPS system and each time the car turned a corner, it triggered a new song according to the street name. The drivers had the opportunity to choose what to sing by choosing which route to drive.

Despite being developed solely for Europe, the advert’s karaoke theme can be interpreted as a subtle reference to Japanese culture, as the activity originated in Japan in the 1970s.

The full list of songs, as they appear in the advert is:

Uptown Girl, Billy Joel, 1983
Locked Out of Heaven, Bruno Mars, 2012
Karma Chameleon, Culture Club, 1982
Heart of Glass, Blondie, 1978
I Like To Move It, Reel 2 Real, 1994
Total Eclipse of the Heart, Bonnie Tyler, 1983

Now pump up the volume of your speakers and give The Musical City a watch – we accept no responsibility for any bad renditions of ‘Total Eclipse of the Heart’ which may befall you or your friends…

See also:

2014 Yaris: Everything you need to know

Where next?

The 2014 Yaris range is available now, priced from £9,995*. Further information is available on the designated section of the Toyota UK website. If you would like to arrange a test drive, leave a comment below, and we’ll be in touch shortly.

By Eliott Farr

*Price correct at time of writing.

70 comments

  1. This is a very dangerous advert appearing to encourage young people to sing loudly when trying to drive, instead of concentrating on driving carefully, safely and calmly.

    I hope it has now been removed.

  2. Hi Kelly, thank you for taking the time to contact us. We’re sorry to hear you’re not a fan of the advert – we’ll pass your comments to our advertising department. Thanks again for your feedback.

    1. Hi Marcus, thanks for getting in touch. Sorry – we’re unable to provide this information due to data protection legislation.

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