New Toyota Prius price and specifications announced

The all-new, fourth generation Toyota Prius is available to order now and will arrive on UK roads in March 2016, priced from £23,295.

Read on for the first details on the equipment specifications and grade line-up.

True to Prius’s tradition of being a pathfinder for advanced technologies, the new model combines an improved, more efficient full hybrid powertrain with a number of new safety, comfort and convenience features. It also displays a striking new look inside and out, with sleek exterior lines and a low stance made possible by the Toyota New Global Architecture chassis.

As well as being technically advanced, stylish and well-equipped, new Prius remains a thoroughly practical car that is easy and enjoyable to drive.

Toyota Prius 2016 equipment specification

Prius has an established role as Toyota’s technology ambassador and the fourth generation model remains true to this tradition, complementing its advanced hybrid powertrain with a range of innovative features for safety, comfort and convenience.

Toyota has introduced a new grade line-up for the 2016 Prius, strengthening its appeal for business car drivers with new Business Edition and Business Edition Plus versions. Active and Excel versions are the entry point and top of the range models respectively.

All Prius models have LED headlights with Automatic High Beam, electric driver’s seat adjustment, Smart Entry with push-button start and the Toyota Touch 2 multimedia system with touchscreen control and DAB radio reception. An enhanced Toyota Safety Sense package is also standard, as detailed below.

A new dual-zone air conditioning system is also standard, equipped with a function that detects whether the front passenger seat is occupied and automatically adjusts air vent opening and air flow accordingly, for more efficient and energy-saving operation.

Higher grade models gain more advanced features, such as a colour head-up display (a Toyota first), wireless phone charger, blind spot monitor with rear cross traffic alert, heated front seats and an auto-dimming rear view mirror.

New Prius marks the first European appearance of SIPA, Toyota’s new Simple Intelligent Park Assist system. As well as providing automatic steering into a parallel or series parking space, the system can also help the driver exit a tight space. An automatic braking system provides a safeguard against colliding with parked vehicles or obstacles.

Key features of Active grade models include: –

  • 15-inch alloy wheels
  • Dual-zone automatic air conditioning
  • Smart Entry (driver’s door) and push-button start
  • LED headlights
  • Toyota Touch 2
  • DAB radio
  • Electrically adjustable driver’s seat
  • Driver’s seat lumbar adjust
  • Dual 4.2-inch colour TFT multi-information displays
  • Forward Collision Warning with Autonomous Emergency Braking
  • Adaptive Cruise Control
  • Road Sign Assist
  • Lane Departure Alert
  • Automatic High Beam

Additional/enhanced features on Business Edition grade models include: –

  • Soft-touch cabin trim
  • Wireless phone charger
  • Smart Entry (all doors and boot)
  • Colour head-up display
  • Blind Spot Monitor
  • Rear Cross Traffic Alert
  • Heated front seats
  • Leather steering wheel trim
  • Auto-dimming rear-view mirror

Business Edition Plus adds the following: –

  • 17-inch alloy wheels
  • Toyota Touch 2 with Go (satellite navigation and connectivity functions)
  • Simple Intelligent Park Assist
  • Front and rear parking sensors
  • The new Prius Excel is additionally equipped with: –
  • Leather upholstery
  • JBL premium audio system
  • Rain-sensing wipers
  • Toyota 2 with Go Plus (satellite navigation and connectivity with added functions)

Prius Toyota Safety Sense

Toyota Safety Sense provides an integrated package of safety warning and assistance systems on all versions of new Prius, with the addition of two new features.

A radar-controlled Adaptive Cruise Control system is included, which automatically keeps the car a safe distance from the vehicle ahead, and the pre-collision warning system is able to detect pedestrians in the car’s path, as well as other vehicles. These are in addition to the Pre-Collision Brake Assist, Autonomous Emergency Braking, Lane Departure Alert, Road Sign Assist and Automatic High Beam.

New Prius colours and trims

New Prius is available in seven exterior colours, including Hypersonic Red, a new pearlescent shade that offers extra depth and reflective qualities. The interior is available in Cool Grey or Black, with matching trim and cloth upholstery. Leather seats (Excel grade) are in Cool Grey with black shoulder sections, or Black with contrast blue stitching.

New Prius option packs

A number of option packs are available for new Prius to add style, protect the cabin and bodywork and provide extra in-car entertainment.

The Parking Pack (£350, Active and Business Edition) equips the car with front and rear parking sensors, while the Protection Pack (£300, all versions), adds front and rear mudflaps, scuff plates, a rear bumper protection plate and a boot liner.

Customers can also opt for a Black or Chrome Pack (£350, all versions), which adds rear diffuser, front fog lamp and side sill trims in a piano black or bright chrome finish.

A range of integrated rear seat entertainment options is available, including single or twin iPad holders and DVD players. These can be specified for all models in the range.

New Prius orders and pricing

The new Prius is available to order now, with deliveries to customers from 1 March next year. Find out more at

See the full Prius price list for the new range below.

Prius Active£23,295
Prius Business Edition£24,195
Prius Business Edition Plus£25,995
Prius Excel£27,450


  1. Hi Dom,
    Thank you for your post. We are really sorry for the inconvenience that the configurator is not up and running yet. We have queried this with our product team for you and are awaiting a response. We will let you know as soon as we have heard anything. Many thanks.

  2. I had a test drive yesterday.
    It’s time to change my 09 T.Spirit Prius.
    I’m heavy on tires – would prefer a spare wheel to the puncture repair kit. Also, the thing with cup holders between the front seats needs a cover.

    1. Hi Stanley. We hope the test drive went well. A space saver spare wheel comes as standard on the new Prius Active and Business Edition grades, but is not available on Business Edition Plus or Excel grades. Thanks.

    1. Hi Kevin. Thanks for your question. No navigation information is displayed in the HUD. We hope this helps.

      1. Hi. All comments must be approved before going live on our blog site, but we have none pending from you. How can we help you today?

  3. My dealer tells me the car I have ordered has arrived from the factory, but requires a small mod to be carried out by the dealer before it can be handed over to me, does this sound correct?

    1. Hi Kevin,
      Thank you for your post. This is not unusual depending on your cars specification. Hope this helps and if you have any other questions please let us know.

  4. Is there any plan to replace the sanitary white with something more subtle. Like the car but but not the white.

  5. Hi Ian,
    Thanks for your post and interest. Unfortunately we do not have any information regarding the future of the Toyota Prius. We would advise keeping an eye on our blog for more information regarding vehicle development. Hope this helps. Many thanks.

    1. The demonstration cars at my local dealers are both on 17″ wheels B+ spec.( which has features I do not want) and I would like to see the car in the new red. How can I get a test drive of a car on 15″ wheels in B spec. and see a car in 3T7? I have an Auris Ts Excel and find many of the features more hindrance than help

      1. No I live in North Wales have bought a Gen 2 from Premier who have a black on 17″ and Lindop who I bought a Gen3 a Auris Ts and have a Silver on 17 which I test drove. I disliked the Gen3 like the colour of my Auris Island Blue and the car but hate the wheels, lack of a readable speedometer and no rear heating. TOYOTA GB told me I should have discovered these shortcomings on a test drive so I will not be caught again. I really like the Gen 4 but have had three silver Toyota,s hate Black White and Maroon the new blue is too dark, I am told the sanitary ware can be changed but the colour choice sucks.
        This car is obviously not aimed at private buyers but salesmen who mistake features for benefits and don’t care about colour.

      2. Hi Ian,
        Thanks for getting back to us. We’re sorry you don’t like the colour choice we have in our Prius range. We do try to provide accessories, features and colours for every customer. We will feed back your comments to our product team! 🙂

  6. Hi there, I read through the new Prius business edition plus specs on the that mentions the touch 2 multimedia but not about go Sat Nav which is described in the above article. Can you please confirm that the business plus model has the navigation as a standard. Thanks

    1. Hi there,
      Thanks for your post. We can confirm that the Prius Business Edition Plus does come with Touch 2 with Go. Many thanks.

  7. Why cannot I get black leather in a red Prius Exel. my dealer. says they can only get grey why please

    1. Hi Alan,
      Thanks for your post. If you follow the link below, you can configure your own Prius, this gives the option of a Red Excel Prius with Black interior: Hope this helps!

  8. Hey Toyota guys I’m not sure if you guys are still reading the comments on this post but the lack of a panoramic roof (or at least a sun roof) option is really putting me off from getting the 2016 Prius despite having most other things spot on.

    Please do pass this comment onto your product team as personally I do think it’s a very big miss especially when it’s available in other regions.

    1. Hi C S, thank you for your feedback. We’re sorry to hear the lack of a sunroof has let you down and we will pass this on to our product team. Have you given the new Prius a test drive yet?

      1. I too find the absence of an opening sunroof is leading me towards a new VW/Audi rather than a Gen 4 Prius, especially as it is available in other regions
        Can a buyer make a special order for this item please??

      2. Hi Barry. Currently this is not possible. We will pass your feedback on to our product department for future developments. Thank you.

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