New Toyota Prius price and specifications announced

The all-new, fourth generation Toyota Prius is available to order now and will arrive on UK roads in March 2016, priced from £23,295.

Read on for the first details on the equipment specifications and grade line-up.

True to Prius’s tradition of being a pathfinder for advanced technologies, the new model combines an improved, more efficient full hybrid powertrain with a number of new safety, comfort and convenience features. It also displays a striking new look inside and out, with sleek exterior lines and a low stance made possible by the Toyota New Global Architecture chassis.

As well as being technically advanced, stylish and well-equipped, new Prius remains a thoroughly practical car that is easy and enjoyable to drive.

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Toyota Prius 2016 equipment specification

Prius has an established role as Toyota’s technology ambassador and the fourth generation model remains true to this tradition, complementing its advanced hybrid powertrain with a range of innovative features for safety, comfort and convenience.

Toyota has introduced a new grade line-up for the 2016 Prius, strengthening its appeal for business car drivers with new Business Edition and Business Edition Plus versions. Active and Excel versions are the entry point and top of the range models respectively.

All Prius models have LED headlights with Automatic High Beam, electric driver’s seat adjustment, Smart Entry with push-button start and the Toyota Touch 2 multimedia system with touchscreen control and DAB radio reception. An enhanced Toyota Safety Sense package is also standard, as detailed below.

A new dual-zone air conditioning system is also standard, equipped with a function that detects whether the front passenger seat is occupied and automatically adjusts air vent opening and air flow accordingly, for more efficient and energy-saving operation.

Higher grade models gain more advanced features, such as a colour head-up display (a Toyota first), wireless phone charger, blind spot monitor with rear cross traffic alert, heated front seats and an auto-dimming rear view mirror.

New Prius marks the first European appearance of SIPA, Toyota’s new Simple Intelligent Park Assist system. As well as providing automatic steering into a parallel or series parking space, the system can also help the driver exit a tight space. An automatic braking system provides a safeguard against colliding with parked vehicles or obstacles.

Key features of Active grade models include: –

15-inch alloy wheels

Dual-zone automatic air conditioning

Smart Entry (driver’s door) and push-button start

LED headlights

Toyota Touch 2

DAB radio

Electrically adjustable driver’s seat

Driver’s seat lumbar adjust

Dual 4.2-inch colour TFT multi-information displays

Forward Collision Warning with Autonomous Emergency Braking

Adaptive Cruise Control

Road Sign Assist

Lane Departure Alert

Automatic High Beam

Additional/enhanced features on Business Edition grade models include: –

Soft-touch cabin trim

Wireless phone charger

Smart Entry (all doors and boot)

Colour head-up display

Blind Spot Monitor

Rear Cross Traffic Alert

Heated front seats

Leather steering wheel trim

Auto-dimming rear-view mirror

Business Edition Plus adds the following: –

17-inch alloy wheels

Toyota Touch 2 with Go (satellite navigation and connectivity functions)

Simple Intelligent Park Assist

Front and rear parking sensors

The new Prius Excel is additionally equipped with: –

Leather upholstery

JBL premium audio system

Rain-sensing wipers

Toyota 2 with Go Plus (satellite navigation and connectivity with added functions)

Prius Toyota Safety Sense

Toyota Safety Sense provides an integrated package of safety warning and assistance systems on all versions of new Prius, with the addition of two new features.

A radar-controlled Adaptive Cruise Control system is included, which automatically keeps the car a safe distance from the vehicle ahead, and the pre-collision warning system is able to detect pedestrians in the car’s path, as well as other vehicles. These are in addition to the Pre-Collision Brake Assist, Autonomous Emergency Braking, Lane Departure Alert, Road Sign Assist and Automatic High Beam.

New Prius colours and trims

New Prius is available in seven exterior colours, including Hypersonic Red, a new pearlescent shade that offers extra depth and reflective qualities. The interior is available in Cool Grey or Black, with matching trim and cloth upholstery. Leather seats (Excel grade) are in Cool Grey with black shoulder sections, or Black with contrast blue stitching.

New Prius option packs

A number of option packs are available for new Prius to add style, protect the cabin and bodywork and provide extra in-car entertainment.

The Parking Pack (£350, Active and Business Edition) equips the car with front and rear parking sensors, while the Protection Pack (£300, all versions), adds front and rear mudflaps, scuff plates, a rear bumper protection plate and a boot liner.

Customers can also opt for a Black or Chrome Pack (£350, all versions), which adds rear diffuser, front fog lamp and side sill trims in a piano black or bright chrome finish.

A range of integrated rear seat entertainment options is available, including single or twin iPad holders and DVD players. These can be specified for all models in the range.

New Prius orders and pricing

The new Prius is available to order now, with deliveries to customers from 1 March next year. Find out more at toyota.co.uk.

See the full Prius price list for the new range below.

MODELOTR PRICE
Prius Active£23,295
Prius Business Edition£24,195
Prius Business Edition Plus£25,995
Prius Excel£27,450

93 comments

  1. That is just great isn’t it.

    I got my current car – a Prius Gen3 T3 brand new in 2009 for 18K last time and this time, the same grade and paint will be 23.5K. Thanks but no thanks

  2. Hey, thanks for the information. Can you please share some information on moon/ sun roof on the new Prius? Thanks.

    1. Hi Peter,
      Thank you for your post. There will not be an e-four version of the Prius available for Europe, this will only be available in Japan. Hope this helps clarify and if you have any other questions please let us know.

  3. Hi there,
    Thank you for your post. 2016 Prius does not offer the feature of a panoramic roof. Hope this helps.

  4. Hi Jay,
    Thank you for your post. 2016 Prius offers many more features than the 2009 Prius. The 2016 Prius Active offers:
    15-inch alloy wheels
    Dual-zone automatic air conditioning
    Smart Entry (driver’s door) and push-button start
    LED headlights
    Toyota Touch 2
    DAB radio
    Electrically adjustable driver’s seat
    Driver’s seat lumbar adjust
    Dual 4.2-inch colour TFT multi-information displays
    Forward Collision Warning with Autonomous Emergency Braking
    Adaptive Cruise Control
    Road Sign Assist
    Lane Departure Alert
    Automatic High Beam
    All these features come as standard. Hope this helps clarify and if you have any other questions please let us know.

      1. Hi Jonathan
        Thanks for your post and for your interest in the new Prius.
        There will be a colour heads-up display in the new model and it will feature from the Business Edition grade upwards.
        Hope this helps.

      2. Hi Nigel. Yes – the TSS system reads road signs and displays the information as a road sign on the multi-information display, which sits on the centre console (above the air vents). Graphics software for a Japanese import would not need to be changed for the UK. Thanks.

  5. Hi Peter,
    Thank you for your quick reply. At present this is the decision for the 2016 Prius. However specifications can change if there is enough demand. We have passed your interest on to our product team. Hope this helps and if you have any other questions please let us know.

  6. I have an opening sun roof on my 2013 T Spirit. Can I order this on my new 2016 model please. Or do I have to buy an Audi Etron?

    1. Hello Barry
      Thanks for your post and for your interest in the new Prius.
      We would obviously love to keep you as a customer however we do have to confirm that the new generation Prius will not be available with an opening sun roof. Sorry that we cannot provide a more positive response to your query on this occasion. Hope this helps clarify but please let us know if you have any other questions or queries.

      1. On my IQ, I had an aftermarket Webasto roof fitted, and it gives a lovely airy feel to the car. Will this be a possibility on the 2016 Prius, or does if have louvre lines in the roof panel, rather than a flat roof?

      2. Hi Barry,
        Thank you for your post. The new generation Prius will not be available with an opening sun roof. We have checked this with our product team and they do not recommend changing your car outside of the manufacturer specification, however we believe that the 2016 Prius has a flat roof. Hope this helps and if you have any other questions please let us know.

    1. Hi Simon
      Thanks for your post and for your interest in the new Prius.
      Fuel consumption figures are on the way so stay tuned to our Blog next week for the latest news.

    1. Hi there Prius 3
      Thanks for your post.
      We have been unable to trace a previous question from you. Can you reply letting us know what this is and we will look into it further for you?

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