New Toyota Prius price and specifications announced

The all-new, fourth generation Toyota Prius is available to order now and will arrive on UK roads in March 2016, priced from £23,295.

Read on for the first details on the equipment specifications and grade line-up.

True to Prius’s tradition of being a pathfinder for advanced technologies, the new model combines an improved, more efficient full hybrid powertrain with a number of new safety, comfort and convenience features. It also displays a striking new look inside and out, with sleek exterior lines and a low stance made possible by the Toyota New Global Architecture chassis.

As well as being technically advanced, stylish and well-equipped, new Prius remains a thoroughly practical car that is easy and enjoyable to drive.

Toyota Prius 2016 equipment specification

Prius has an established role as Toyota’s technology ambassador and the fourth generation model remains true to this tradition, complementing its advanced hybrid powertrain with a range of innovative features for safety, comfort and convenience.

Toyota has introduced a new grade line-up for the 2016 Prius, strengthening its appeal for business car drivers with new Business Edition and Business Edition Plus versions. Active and Excel versions are the entry point and top of the range models respectively.

All Prius models have LED headlights with Automatic High Beam, electric driver’s seat adjustment, Smart Entry with push-button start and the Toyota Touch 2 multimedia system with touchscreen control and DAB radio reception. An enhanced Toyota Safety Sense package is also standard, as detailed below.

A new dual-zone air conditioning system is also standard, equipped with a function that detects whether the front passenger seat is occupied and automatically adjusts air vent opening and air flow accordingly, for more efficient and energy-saving operation.

Higher grade models gain more advanced features, such as a colour head-up display (a Toyota first), wireless phone charger, blind spot monitor with rear cross traffic alert, heated front seats and an auto-dimming rear view mirror.

New Prius marks the first European appearance of SIPA, Toyota’s new Simple Intelligent Park Assist system. As well as providing automatic steering into a parallel or series parking space, the system can also help the driver exit a tight space. An automatic braking system provides a safeguard against colliding with parked vehicles or obstacles.

Key features of Active grade models include: –

  • 15-inch alloy wheels
  • Dual-zone automatic air conditioning
  • Smart Entry (driver’s door) and push-button start
  • LED headlights
  • Toyota Touch 2
  • DAB radio
  • Electrically adjustable driver’s seat
  • Driver’s seat lumbar adjust
  • Dual 4.2-inch colour TFT multi-information displays
  • Forward Collision Warning with Autonomous Emergency Braking
  • Adaptive Cruise Control
  • Road Sign Assist
  • Lane Departure Alert
  • Automatic High Beam

Additional/enhanced features on Business Edition grade models include: –

  • Soft-touch cabin trim
  • Wireless phone charger
  • Smart Entry (all doors and boot)
  • Colour head-up display
  • Blind Spot Monitor
  • Rear Cross Traffic Alert
  • Heated front seats
  • Leather steering wheel trim
  • Auto-dimming rear-view mirror

Business Edition Plus adds the following: –

  • 17-inch alloy wheels
  • Toyota Touch 2 with Go (satellite navigation and connectivity functions)
  • Simple Intelligent Park Assist
  • Front and rear parking sensors
  • The new Prius Excel is additionally equipped with: –
  • Leather upholstery
  • JBL premium audio system
  • Rain-sensing wipers
  • Toyota 2 with Go Plus (satellite navigation and connectivity with added functions)

Prius Toyota Safety Sense

Toyota Safety Sense provides an integrated package of safety warning and assistance systems on all versions of new Prius, with the addition of two new features.

A radar-controlled Adaptive Cruise Control system is included, which automatically keeps the car a safe distance from the vehicle ahead, and the pre-collision warning system is able to detect pedestrians in the car’s path, as well as other vehicles. These are in addition to the Pre-Collision Brake Assist, Autonomous Emergency Braking, Lane Departure Alert, Road Sign Assist and Automatic High Beam.

New Prius colours and trims

New Prius is available in seven exterior colours, including Hypersonic Red, a new pearlescent shade that offers extra depth and reflective qualities. The interior is available in Cool Grey or Black, with matching trim and cloth upholstery. Leather seats (Excel grade) are in Cool Grey with black shoulder sections, or Black with contrast blue stitching.

New Prius option packs

A number of option packs are available for new Prius to add style, protect the cabin and bodywork and provide extra in-car entertainment.

The Parking Pack (£350, Active and Business Edition) equips the car with front and rear parking sensors, while the Protection Pack (£300, all versions), adds front and rear mudflaps, scuff plates, a rear bumper protection plate and a boot liner.

Customers can also opt for a Black or Chrome Pack (£350, all versions), which adds rear diffuser, front fog lamp and side sill trims in a piano black or bright chrome finish.

A range of integrated rear seat entertainment options is available, including single or twin iPad holders and DVD players. These can be specified for all models in the range.

New Prius orders and pricing

The new Prius is available to order now, with deliveries to customers from 1 March next year. Find out more at

See the full Prius price list for the new range below.

Prius Active£23,295
Prius Business Edition£24,195
Prius Business Edition Plus£25,995
Prius Excel£27,450


    1. Hello Terrell
      Thanks for your post and for your interest in the new Prius.
      We will be checking this further for you on Monday and will post again to confirm whether this feature is the same.

    2. Hi there,
      Thank you for your post. We have doubled checked this with our product team and the rear seats fold relatively flat to the floor. Hope this helps and if you have any other questions please let us know.

      1. Thank you for your reply. Rear seats which fold “relatively flat” to the cargo floor means that they do NOT fold flush with the cargo floor. That’s disappointing, because it makes it hard to slide large objects into the back, as well as to sleep in the Prius with the rear seats down.

  1. My replys keep disappearing!
    Why is that ?
    I asked why there is no sun roof offered although there is one offered in Japan,US and probably in other parts of the world .
    Doesn’t make sense at all !

    1. Hello there,
      Thank you for your post. Sorry for your replies disappearing we have been unable to trace previous replies from you. In regards to your question a sun roof is not being offered on the 2016 Prius in the UK. This will differ between markets due to different specifications being offered. We have passed your comments on to our product team. Hope this helps and if you have any other questions please let us know.

  2. Hi Jonathan,
    Thank you for your reply. The heads up display is only available on the Business edition grade upwards. This is not available on the Active grade. Hope this helps and if you have any other questions please let us know.

  3. Hello Terrell,
    Thank you for your quick reply. We have passed your comments to our product team. In the meantime have you considered our Verso? This offers the easy flat system allowing the seats to fold flush to the floor. Hope this helps and if you have any other questions please let us know.

    1. My Auris Ts Excel has a flat floor and a very useful false floor with a hidden tray to hide “goodies”. Pity the new Prius does not as this is a benefit rather than a useless feature like IPA. I presumed the Prius would have the same until I saw this post. Now heated windscreen washers would be a real benefit. It would stop the wipers sticking to the windscreen when the rain sensor feature kicks in and ice scratching the windscreen. A front camera would make the useless front sensor feature superfluous. That would be a benifit. While we are at it headlight washers are a benefit not just a feature only for Lexus owners.

    1. Hi Chris,
      Thank you for your post. 2016 Prius does not come with the option of a power tailgate. We have registered your comments with our product team. Hope this helps and we hope you are still interested in Prius.

  4. Hi. The current price list (December) doesn’t show privacy glass as an option, but it’s available on the outgoing model. Will it be added?

    1. Hi Dom,
      Thank you for your interest in the New Prius.
      Unfortunately there are no plans to introduce privacy glass as either a standard feature or optional extra at this time. We have been advised that this decision was taken due to customer feedback. The revised price list will be available next month and you can see the latest Prius at your local Toyota dealership from February, but if you have any further queries please let us know.

  5. When can I configure and price a new Prius on the UK website. I need to order one a new company car soon and I’m going to have to order something else unless I can spec/ price a Prius…

    1. Hi Andy,
      Our website team have advised that the new configurator will be available from the beginning of February. We’re currently working hard on updating the data and testing it before we push it live. We apologise for any inconvenience caused. In the meantime we would recommend visiting your local Toyota dealer who can talk through your requirements and help you decide if the New Prius is suited to your needs. The New Prius is available to order now, with deliveries from 1st March. You can find your nearest dealer here: . We hope this helps but let us know if we can provide you with any further information.

      1. Hi Charlotte – you say that the car is available to order now ?
        With no brochures,price list on-line configurator how am Ito do this…?

      2. Hi Andy,
        Thank you for your post. Yes, 2016 Prius is available to order now and the configurator should be live shortly. We have passed this to our product department who will be able to determine when this will be live. We try to launch the configurator at the same time but unfortunately this time we have caught a delay. Hope this helps a bit more and if you have any more questions please let us know.

  6. Hello, in the price list each Prius trim level has a normal and TRK version – what does TRK stand for please?

    1. Hi Colin,
      Thank you for your post. TRK for the 2016 Prius stands for Tyre Repair Kit. Hope this helps and if you have any other questions please let us know.

  7. Hi Andy,
    We have double checked with our product team and the configurator will be live by the end of this week. Hope this helps and if you have any more questions please let us know.

      1. Hi Andy,
        Thank you for your post. We are really sorry for the inconvenience that the configurator is not up and running yet. We have queried this with our product team for you and are awaiting a response. We will let you know as soon as we have heard anything. Many thanks.

    1. Hi Charlotte
      Unless I’m looking in the wrong place, the configurator still isn’t live. It seems to be taking for ever – is there an update on when it will be ready?

  8. Great responses to customer queries and comments within the limits of a corporate envelope, thanks! I run a Gen 3 T Spirit, looking at the new Gen 4 Prius but also at the RAV4 hybrid. I can’t seem to find figures which estimate boot volume with both rear seats down for either vehicle. Can you help, please?

    1. Hi Lester,
      Thank you for your post. The boot capacity for the 4th Generation Prius is 457 litres with a temporary spare wheel and 502 with a tyre repair kit. The 2016 RAV4 Hybrid has a boot capacity of 547 litres. Hope this helps a little further and if you have any other questions please let us know.

      1. Hi Charlotte, thanks for those numbers. I believe they are for when the back seats set normally upright and refer to the space behind them through to the boot door. I was after the numbers for when the back seats are lowered “relatively flat” (smile) so can have a volume estimate to the rear of the front seats. These numbers are commonly available for estate cars and are typically around 1000 or 1200.

      2. Hi Lester,
        Thank you for your quick reply. 2016 Prius has a luggage capacity of 1054 litres with the rear seats folded and loaded to tonneau. 2016 Prius luggage capacity with the rear seats folded and loaded to tonneau roof is 1633 litres. 2016 RAV4 Hybrid has a luggage capacity of 1633 litres loaded to the roof. Hope this helps more. Many thanks.

      3. Thanks for the new Prius configurator that’s now on-line. A couple of snags that I could see in case they would be worth fixing…

        Luggage capacity (rear seats down, up to roof) l 445 l
        Fuel consumption combined (l/100km) 3,3 mpg

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