Toyota unveils Prius 10th Anniversary special edition in the UK

How would you celebrate 10 years of Prius? Don’t worry about birthday cakes and funny cards, Toyota is producing a limited run of Prius 10th Anniversary special edition models for the UK.

Prius 10th Anniversary Special Edition

Each of the 1,000 special edition Prius combines the range-topping specification of the Prius T Spirit with a special body kit, 17-inch smoke-finished alloys, privacy glass and black leather upholstery embossed with a 10th anniversary logo.

The special edition is available in White Pearl or Astral Black and matches the same fuel economy and low emissions that Prius T Spirit drivers have come to expect, with official fuel consumption of 70.6mpg (combined cycle) and CO2 emissions of 92g/km.

Toyota Prius 10th Anniversary special edition

We’ve included more images in our Prius 10 online photo gallery – take a look and let us know what you think.

Priced at £26,150 on the road (with 20% VAT), the Prius 10th Anniversary edition is available to order now at your local Toyota Centre.


  1. Does anyone out there own a Prius 10th anniversary edition? It looks great and I’me thinking of getting one. I’me driving the latest model after being a bit sceptical about the concept and the car before getting one, I now love it and it’s brilliant to drive and very economical. But just wondered if the leather seats on 10th anniversary Prius make it a more comfortable ride and does the 10th anniversary edition handle any differently to the ordinary model?

  2. We have one and we always say that we would never change it for anything. It’s perfect for long distance journeys and we’re putting it to the ultimate test soon when we drive to Germany.. We really love it and we went for pretty much every option available. We have ours in Black and it looks amazing with the chrome trims

  3. Hi Bijo. The 10th Anniversary Prius comes in the T Spirit trim and therefore has Toyota Touch & Go+ as standard, which includes satellite navigation. Hope this helps!

  4. Hi Kabir – we’ve not got any plans at the moment to do this however you raise a good point. What would you like to see in this anniversary edition if you were in charge of making it?

Leave a Reply

Your email address will not be published. Required fields are marked *