Ichiban Award recognises three UK Toyota retailers for customer service 

Three Toyota centres in the UK have all received the top Ichiban Award for their outstanding customer service skills. 

The Ichiban Awards are designed to award businesses that have demonstrated a commitment to putting the customer first and going the extra mile for the customer’s benefit. 

The three UK winners of the Ichiban Awards 2020 were:

John Roe Ichiban Award 2020

John Roe Scunthorpe won an award in the Small Retailer category, showing a positive workplace culture, with strong customer loyalty. David Bird, former Centre Principle said: “The reason Scunthorpe John Roe is successful is the great staff who work as a team, caring for the clients and each other, as a family. It’s always been the same, meaning the staff don’t wish to leave, giving continuity which clients enjoy and they then become friends.’’ 

Nuneaton Ichiban Award 2020

Listers Toyota in Nuneaton won an award in the Medium Retailer category, scoring particularly highly on the employee retention survey completed by its staff, while also showing great customer loyalty. Richard Burt, Centre Principal for Listers Toyota said: “I am extremely proud of the whole team on achieving the Ichiban Award. All members of staff work very hard to ensure our customers receive the best possible experience, whether they are purchasing a vehicle, servicing their current car, or utilising our parts department.” 

Steven Eagell Ichiban Award 2020

Steven Eagell Toyota in Chelmsford won an award in the Large Retailer category, performing well across multiple awards criteria. Steven Eagell, CEO of the Steven Eagell Group, said: “We are delighted and extremely proud to win the prestigious Ichiban Award. This success is testament to the team’s absolute focus on delivering the highest levels of customer satisfaction. Having customer service at the top of the agenda of daily team meetings ensures we are continually striving to improve all aspects of the customer experience.”

The award ceremony occurred virtually for the first time this year due to the ongoing coronavirus pandemic, with the winners all connecting digitally to Toyota Motor Europe’s Head Office in Brussels. 

Dr Johan van Zyl, President and CEO of Toyota Motor Europe, recognised all the assembled retailers for their outstanding achievements, stressing the importance of listening to the customer’s voice to deliver memorable experiences for every customer who connects with the Toyota brand.

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  1. Hi, I am thinking of buying a Toyota Alphard Hybrid campervan conversion, but I know the Alphard is an imported vehicle, not normally available in UK, what support can I expect from UK dealers.

  2. My landcruiser comes with a service plan , new car bought in UK. I will be in Europe at the time of the cars next service. Will my service plan be honoured there?

    1. Hi Kublai, thanks for your question.

      Please contact your Toyota Centre regarding this, as your service plan is specific to your dealer.


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