Toyota’s SpongeBob Sienna surfaces at Los Angeles Auto Show

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It’s a long way from Bikini Bottom to Los Angeles, but when SpongeBob SquarePants decides it’s time to venture onto dry land, the vehicle of choice for everyone’s favourite sea sponge and his friends is a Toyota.

In a collaboration with Nickelodeon for the upcoming film, The SpongeBob Movie: Sponge Out of Water, Toyota has transformed its North American Sienna minivan into a 3-D concept car based on the quirky cartoon character, with the concept unveiled to the public at the LA Auto Show.

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SpongeBob and his friends already put in an appearance at the 2013 SEMA show in Las Vegas on a Toyota Highlander, but with the Sienna, Toyota has completely immersed itself in the SpongeBob world. While an 8-seater minivan might seem to be the epitome of practicality and sensibleness, the Sienna has come out of its shell by tapping into this icon of pop culture and his own particular brand of playful nonsense.

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Adorning the outside of the 2015 Sienna is the familiar sight of the hero’s goofy eyes and buck-toothed grin, complete with his Superhero Incredibubble mask that actually blows real bubbles from the Sienna’s roof.

It doesn’t finish there either, for SpongeBob and his pals have inspired the interior design. Each seat takes its design from one of his friends, and SpongeBob has opted for the bespoke sea-faring trim package that includes a wood grain dashboard, sand-inspired floor and blue-sky headliner. Adventures beckon behind the helm of the SpongeBob Sienna – in this case, a custom Captain’s steering wheel, of course!

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The SpongeBob Sienna will embark upon a multi-city tour of the US ahead of The SpongeBob Movie’s release in early 2015 – UK fans can expect to see the film in cinemas on 20 March 2015. In the meantime, you can see more pictures of the SpongeBob Sienna and access special SpongeBob content on a special online channel from 15 December – log on to www.nick.com/toyota.

If you’d like to discover how Toyota can accommodate your entire family plus a couple of your kids’ superhero friends, check out our Verso and Prius+ seven-seat MPVs at the Toyota UK website.

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By Andrew Biddle

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