Limited-edition Hilux marks 50 years of Toyota’s invincible pick-up

The Toyota Hilux’s first 50 years have been packed with achievement, its status as a world-beating machine confirmed by feats such as the conquest of both North and South Poles, scaling the slopes of an erupting volcano and surviving ordeals of fire, water and explosives courtesy of the Top Gear television programme.

To mark this exceptional half-century, Toyota has created the new and exclusive Hilux Invincible 50 for public sale.

Learn more: History of the Toyota Hilux

This special edition has been engineered in partnership with Arctic Trucks, the Iceland-based specialists in extreme terrain driving. Appropriately, just 50 individually numbered examples will be available for UK customers.

The modifications include a performance suspension system by Arctic Trucks and Bilstein. The new 7.5×16-inch (ET05 offset) alloy wheels are specific to the Invincible 50, finished in satin black with a machined lip and fitted with 265/75 R16 BF Goodrich KO2 all-terrain tyres.

The special wheel and tyre combination gives Hilux even greater off-road capability, with more ground clearance (the vehicle is raised by 40mm at the front and 20mm at the rear), added articulation and increased approach and departure angles. This is not to the detriment of smooth and confident on-road performance.

New styling features include bespoke arch extensions that amplify the vehicle’s raised stance and muscular character. A double-hoop sports bar is fitted over the vehicle bed, providing a raised platform for a row of high-power Vision X lights. These multi-source LED units project smooth and powerful light over a great distance, on all driving terrains.

Other details include rear Arctic Trucks mud flaps, rear parking sensors, a tough Line-X bed liner and classic Toyota tailgate graphic. A numbered Invincible 50 plaque is featured in the cabin, and Invincible 50 chrome badging and detailing are featured on the wings, wheels, doors, tailgate, sports bar, lighting and interior. All vehicles are finished in black paintwork.

In other aspects the Invincible 50 matches the specification of the standard Hilux Invincible, a double-cab model powered by a 2.4-litre turbo diesel engine with six-speed automatic transmission. The 148bhp powerplant offers a significant 400Nm of torque between 1,600 and 2,000rpm.

Order books for the new Toyota Hilux Invincible 50 opened on 1 November with customer deliveries through December into the New Year. An on-the-road price of £39,995 has been set to be accessible for genuine Hilux enthusiasts, notwithstanding the model’s bespoke engineering and high equipment specification.


  1. Fantastic, gives me everything I want. It’s right on so many levels and a perfect successor to the Invincible 200, smaller rims and bigger tyres when everyone else is going for bling is the perfect offering and it looks great. But, all the more frustrating once again that it is let down by that same shameful engine.

    Please, give us a proper engine for this! I’ve been pinning all my hopes on Toyota pulling something out of the bag for the Hilux 50th. Our company has just purchased to 2.3 Navara’s with 190ps, why is this the least powerful and amongst the slowest pick up truck on sale in the UK?

    1. Hi Nito,

      Thank you for the positive comments on the Hilux. In regards to the engine, 2.4-litre D-4D diesel has vastly improved torque delivery in the low and medium speed ranges, as well as class-leading fuel economy. As well as having a lower environmental impact, the engine is also far more responsive than before. Hilux was not designed to accelerate at a fast pace, it was designed to perform well on challenging terrains and tow objects up to 3.5 tonnes. With all due respect, it was not designed to compete in drag races.

      Nevertheless, thank you for your feedback and we are sorry to hear that you feel this way.


      1. Thanks for the prompt response.

        Not as sorry as me I’m sure 🙁

        Competitive in class performance would suffice, the Invincible 200 was the most powerful in class a decade ago, the Invincible 50 is at the back of the field in performance, 52bhp down on it’s Invincible 200 predecessor and 100+bhp down on its German counterparts.

        I wish you the best of luck with sales and I’m sure these 50 will have no problems finding a home with those who value economy over performance. As a lifelong Hilux fan, I’m truly gutted to say that I won’t be amongst these owners and I hope they enjoy every moment as I have with the 200.

      2. Funny how the 2.8 is available
        In most other markets!!same engine just more power and torque Similar economy
        See same engine in the landcruiser , all these special editions so early in the model cycle suggest higher spec sales are struggling!!! Bigger engine not wheels and sales will take off, invincible 2.8 ,sorry sir it’s a 6 month waiting list we would do you a good deal on the 2.4!!

  2. I would love to chop my invincible in right now for a new one with at least the same performance and pulling power of my current 3 litre and I was expecting the Invincible 50 to fit the bill. It is really disappointing to be forced to now look elsewhere which is a real shame.

    My hilux has been great but now there are just better all round vehicles out there with engine choices most customers are looking for. Toyota have really dropped the ball here and cut off a huge part of their loyal customers for all Hilux high end specifications.

    1. Hi there,

      Thanks for getting in touch and we are sorry to hear that you feel this way. The new 2.4-litre D-4D diesel has vastly improved torque delivery in the low and medium speed ranges, as well as class-leading fuel economy. The engine is far more responsive, and the vehicle can tow objects up to 3.5 tonnes. However, we take customer feedback seriously so will pass this on to our Product Team.


    2. I have a 1985 2.4 diesel Hilux twin cab. It has done 470,000 trouble free ks. Wouldn’t trade it in for all the tea in China!!

    1. Hi Charlie,

      Thanks for getting in touch. We have no information regarding additional powertrains for the Hilux at this time. The current 2.4 diesel engine has more torque than the outgoing 2.8 and has a towing capacity of 3.5 tonnes.


Leave a Reply

Your email address will not be published. Required fields are marked *

To be the first to hear about all of our latest news, offers and events, check the box below, we’ll send these communications by email, phone, SMS or post. Be assured that Toyota will only share your personal information with companies that are an integral part of fulfilling the services we deliver. If you would like to find out more about how we process your data please visit our privacy policy for details.

I understand that I can unsubscribe at any time.