Family-focused Toyota Camatte concept car unveiled at Tokyo Toy Show – video

A concept car that really puts the ‘toy’ into Toyota will be shown for the first time at the Tokyo Toy Show.

Toyota Camette SoraThe Toyota Camatte is a family-friendly show model built with simple body panels and parts that can be easily removed and swapped to create a variety of design and colour combinations.

Designed firmly as a concept with no plans for production, the idea behind the Camatte is to introduce children to the fun of driving, customising and owning a car.

Just 2.7 metres long and 1.2 metres in height, it gives families an opportunity to really get to grips with handling car components, promoting an understanding of the structure and workings of motor vehicles to the future generation of drivers.

Toyota Camette SoraThe parts that can be interchanged include the major body panels, the clamshell that combines the doors and roof as well as the lights, tyres and rear seats.

It has an innovative one-plus-two interior seating layout with pedals and seats that can be positioned to allow children to operate the controls and develop driving skills (where legal, of course) while an adult seated in one of the rear seats assists steering and braking.

Toyota Camette DaichiThe triangular seating arrangement reduces the distance between the single, center-positioned driver’s seat and the two rear seats to emphasize family intimacy and aid parent-child communication, creating a fun space to enjoy driving.

Two versions will be displayed at the show, called the Camatte Sora and Camatte Daichi.

The name Camatte was chosen as it comes from the Japanese word for ‘care’, meaning to signify ‘caring for others’ and ‘caring for cars’.

The Tokyo Toy Show 2012 begins tomorrow, 14 June, and continues to 17 June at the Tokyo Big Sight in Koto Ward, Tokyo. This is the first year Toyota has exhibited at the show.

Watch our video of the Toyota Camette concept below and let us know what you think.

[youtube width=”580″ height=”400″][/youtube]


  1. OMG, I found this on jalopnik and it is the second most awesome thing created by toyota lately! (first being the FR-S)

    Please make this a reality! take my money and give me one! 😀

Leave a Reply

Your email address will not be published. Required fields are marked *

To be the first to hear about all of our latest news, offers and events, check the box below, we’ll send these communications by email, phone, SMS or post. Be assured that Toyota will only share your personal information with companies that are an integral part of fulfilling the services we deliver. If you would like to find out more about how we process your data please visit our privacy policy for details.

I understand that I can unsubscribe at any time.