Camatte 57s – Toyota’s new family plaything

Where better to unveil a car that’s all about bringing the family together than a toy show? Toyota is presenting the Camatte 57s, a sporty, open-top family-focused concept car, in the colourful surroundings of the Kids’ Life Zone at this week’s Tokyo Toy Show.

Toyota’s new concept is about sharing ideas to build the ideal car, inspired by the fun that generations of mums, dads and kids have had making things together. Toyota believes that involving youngsters in choosing the shape and look of a car will help these drivers of the future learn more about the fun aspects of motoring.

The Camatte 57s builds on the original Camatte concept, shown last year, with an even greater range of customisation opportunities that are even easier to apply.

The body is made up of 57 small, lightweight, detachable panels that can be finished in a wide choice of colours and designs. The open top roadster body style adds to the fun by allowing everyone on board to enjoy the colourful exterior they have created.

The pedals and seats can be adjusted so that even children can drive. The position of the right-hand rear seat lets adults help with steering and braking, so youngsters can make an early start on developing their driving skills in appropriate, safe places, off the public highway.

Powered by an electric motor, the car measures 3,000mm long by 1,440mm wide and 1,000mm high, and seats three.

The name Camatte is from the Japanese word for ‘care’ and is meant to signify ‘caring for others’ and ‘caring for cars’.  The ‘s’ stands for the Japanese word sawaru, which means ‘to touch.  The name thus reflects the idea that people should feel more in touch with each other and their vehicles.

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  1. it would be a great project with my kids.. think of letting them assemble and paint the color of their choice..

  2. Hello, my name is Lexi. I was wondering when the Toyota Camatte for kids is going to be for sale please let me know. Thank you.

    1. Hi Lexi,
      The Camette 572 is currently a concept with a limited number made in Japan. Unfortunately there are no plans to bring this model to the UK, sorry! Have a good weekend.

  3. This is a great product it not new but glad to see there are manufactures think about family’s and the hands on kids who are not just sitting playing compute games.

    1. Hi Nicholas
      Thanks for your post.
      The Camatte is a concept car with no plans for production unfortunately.

  4. I hate when manufacturers show you something awesome then tell you there’s no plan to produce and sell them.

    1. Hi Connor,
      Thanks for getting in touch.
      You will need to contact Toyota in your region as we do not have this information.

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