Toyota rewards its apprentices and skilled technicians

Toyota’s commitment to quality is not just focussed on the physical production of vehicles – emphasis is also placed on the quality and skills of its technicians and aftersales personnel.

Toyota’s Adult Technical Skills and Apprentice of the Year competition celebrates this – offering winners a top prize of a trip to Japan to attend the Assembly of International Customer Service Champions.

Held at the Toyota and Lexus Academy in Nottingham. Competitors face a rigorous selection process, and have to pass a written exam before qualifying for the main event. Even then, it is only the top performers (four on behalf of Lexus and eight for Toyota) that make it through to the final round, which consists of eight challenging tasks, each lasting 35 minutes.

The competition, which is held annually, is designed to improve the quality of workmanship and technical skills available within each Toyota centre. This ensures that every time a Toyota driver visits a dealer for routine maintenance or a more significant repair, their car is guaranteed to receive the highest standard of care. It also trains and incentivises young apprentices to progress in their careers within the motor trade.


Body Technician Skills — Daniel Barlow from RRG Group, Bolton

Paint Technician Skills — Tony Glover from Parklands Helston, Cornwall

Toyota Technician Skills — Steve Smith from Hills of Woodford

Lexus Technician Skills — Tony Simmons from Lexus Norwich

Apprentice Service Advisor — Danny Rutherford from Lexus Hull

Apprentice Parts Advisor — Donato Sabatino from RRG Group, Salford Quays

Apprentice Body and Paint — Andrew McPhie from RRG Group, Bolton

Apprentice Service Technician — Peter Gorman from B&M Motors, Reading

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