Toyota signs up as Paralympic Games sponsor

Today in Tokyo, Toyota Motor Corporation announced that it has signed an official sponsorship agreement with the International Paralympic Committee (IPC) to serve as a Worldwide Paralympic Partner Sponsor through to 2024, a period which includes the Tokyo Paralympic Games in 2020.

The announcement was attended by IPC President Sir Philip Craven and Toyota President Akio Toyoda, as well as representatives of various Paralympic groups.

The Worldwide Paralympic Partner programme represents the highest tier of global sponsorship available for the Paralympic Games. Sponsor corporations support both the summer and winter Paralympic events and related activities worldwide.

The agreement signed by Toyota also includes involvement in the activities of all National Paralympic Committees worldwide, extending from 2017 to 2024.

Contract period

2016 to 2024 (sponsorship rights apply only in Japan during 2016. Global privileges begin in 2017.)

Scope of product category (Mobility)

  • Vehicles (passenger cars, compact mobility, commercial vehicles, etc.)
  • Mobility services (ITS, telematics services, etc.)
  • Mobility support robots (transport support robots, rehabilitation robots, wearables, etc.)

Toyota Paralympic Games sponsor Akio Toyoda Sir Philip Craven

Sir Philip said: “We are very excited about our long-term partnership with Toyota as we share similar values and a passion that mobility for all drives social inclusion. The IPC aspires to make for a more inclusive society for people with an impairment through para-sport, however this can only be achieved through mobility for all. Today the Paralympic Games are the world’s number one sporting event for driving societal transformation and in partnership with Toyota, we believe we can energise and activate the whole Paralympic Movement to further our impact on society, enriching millions more lives.”

In a statement made at the announcement, President Akio Toyoda said: “We at Toyota share the IPC’s commitment to help create a society where we all have access to the same opportunities. Sir Philip has noted the importance of mobility in promoting social participation for people with an impairment. We don’t want mobility be an obstacle, but rather an opportunity for people to achieve their dreams. At the most difficult times, sports can offer hope and purpose and inspire us all to never give up. And sport has the power to unify us all. Through the Paralympic Games, we want to make the power of mobility and the power of sport available to all.”

Read about Toyota’s sponsorship of the Olympic Games here.

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