Power to the people – Toyota’s suggestion system

Toyota’s desire to put the customer first and achieve the highest levels of quality in vehicle production has been a company-wide philosophy from day one and the suggestion system is part of this.

A programme called Statistical Quality Control was introduced as early as 1949, and in May 1951 was expanded to include a new concept called the Toyota Creative Idea and Suggestion System (TCISS).

Toyota's suggestion system

The purpose of the TCISS was to empower every employee to participate in improving product quality by inviting them to make informed suggestions on ways to improve the production process.

Previously it had only been the privilege of upper management to make suggestions in that respect, but was now opened up to include employees at the sharp end of production; arguably the ones most likely to highlight potential issues.

Extra motivation was incorporated into the system with the establishment of an Individual Annual Award to honour excellent suggestions, today split up into gold, silver and bronze medals. However, the real value of the system was that it provided motivation to employees by focusing on their skills and creativity.

Indeed, the slogan Good Thinking, Good Products was solicited by an in-house TCISS contest in 1953 and still appears as a highly visible sign in every Toyota factory across the globe.

As the years have passed, Toyota’s suggestion system has become steadily more productive. By 1974, the number of creative idea submissions had exceeded one million; 10 million by 1984 and 20 million by 1988. The incredible milestone of 40 million ideas was reached in 2011 and continues to rise.

With so many individuals providing informed input and a human touch into the build quality of every vehicle, is it any wonder that Toyota’s products are world-renowned for their quality, reliability and durability?

Details in this article were correct at the time of publication.

78 comments

  1. I have purchased Toyota yaris car it’s very comfortable in its segment and safety wise it’s far better than others but it’s a suggestion u should give pressure transmitter in tyre by this we can reduce the chances of accidents on highway due to bursting the tyre

  2. Hydrogen Fuel: There has been a lot of investment in this manufacture and design but there hefty price tag on infrastructure. Can the Hydrogen fuels cylinders be replaced at fueling stations instead of refueling? This should reduce the hefty fueling station setup costs. There will a small training footprint but this should significantly increase adaptation to Hydrogen as the main fuel.

  3. Toyota should build an electric retro-truck late 1980s era design. Those were the years Toyota sold the most trucks. You can look at Alpha Motors “Wolf” design to see a contemporary design of the “Back To The Future” Marty McFly truck. Also. In the truck add a jack where external power stations/packs can be added to the electrical supply… an electric version of the internal combustion engine “gas can”. Maybe Toyota wants to buy Alpha Motors… and no I don’t work for them. If you were to build this on a skate-board platform, you could also put on an ultra streamline, modern body… but I really think the retro would be Kanpeki.

  4. Everybody is approaching plug-in hybrids suboptimally. I believe people are stuck in the paradigm of putting truck engines in trucks, etc. The engine should be an electric generator. Avoid duplication in the drive train. Fewer parts. Save cost, space & weight. I believe this is the only path to hybrid heavy duty trucks. A thumbnail calc indicates a generator with output one third of peak battery. drain would dramatically impact range. You’re welcome.

  5. On 21 March 2022 at 12:21 am I mentioned that Toyota needs to build a smaller pick-up, 1980ish, Back to the Future like. I see now that Toyota is going to build a smaller pick-up. Now, Toyota needs to put hydrogen fuel systems to work. Hydrogen has gone through a lot of evolution/revolution. How to acquire, store and inject it into a car power plant format… all are coming about. Here is an example. Sandy Monroe forward this idea Aug 12, 2021 talking about Plasma Kinetic. https://www.youtube.com/watch?v=brEm4mEizns … but even since then, hydrogen has taken major steps. PUT THE NEW HYDROGEN TECHNOLOGY INTO THIS SMALLER PICK-UP.

  6. Dear Toyota,

    I appreciate the reliability, luxury, speed, and design of your cars. However, I believe that the infotainment system may be a reason why fewer people are buying your cars.

    My parents and I are currently in the market for a new car, but we are hesitant to choose Toyota because of the following issues we have experienced with the infotainment system:

    Connecting to Android Auto takes a significant amount of time and often has bugs that prevent it from working properly.
    1. Android Auto sometimes may crash.
    2. The normal Toyota navigation system presents usability issues such as users being unable to manually input addresses and a slow screen responsiveness.
    3. I believe that these problems likely resulted in significant complaints about the infotainment system. Therefore, I suggest that your developers should focus more attention on improving the infotainment system to provide a better experience for Toyota customers.

    Thank you for considering my feedback. I greatly appreciate your willingness to listen to customer concerns and make improvements to enhance the Toyota experience.

    Best regards,
    Dorr.

    1. Hi Dorr, thanks for your comment.

      We highly value any customer feedback and appreciate you taking the time to leave these comments.

      The multimedia systems in our vehicles are constantly improving. Which Toyota vehicle are you interested in?

      Thanks.

  7. Hi there,

    In a world where cars are changing to camera based rear vision mirrors. I think it would be a great thing to incorporate a screen for this to re rear doors as well. allowing rear seat passengers to see hazards etc. It would be even better if for these rear displays, the system would highlight these hazards in the same way these features do for the driver. I think this would be a great benefit, particularly for children exiting the vehicle.

    Thanks for your time.

    1. Hi Matt, thanks for taking the time to leave this comment.

      We highly value any customer feedback and will be sure to pass this on to our Product Team.

      Thank you.

  8. Hello toyota as a request from your biggest customer is it possible to have a release of a new toyota blade that car’s performance is amazing and wonderful to drive

  9. An innovation design about automobile that eliminates a problem on heat trap inside a car while you park your car on the parking lot for a couple of hours. When you parked your car theres a build up of heat from the sun that can damage your cars interior in the long run, and can cause discomfort to the owner.

    This innovation design can give an edge to other competitors in the industry. Having a car suited for the area.

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