The UK’s most loyal car buyer? 23 Toyotas so far…

Bill Yeomans and his partner Yvonne recently took delivery of their 23rd Toyota from the same dealership, Listers Toyota in Boston. The achievement prompts us to ask whether he is the UK’s most loyal car buyer.

Bill Yeomans - most loyal car buyer

Mr Yeomans bought his first Toyota – a Yaris – from sales executive Matthew Monks back in 2004. Matthew is now the sales manager at Listers and has sold every one of the 22 Toyotas to Bill and Yvonne.

Bill’s latest car is an Auris Hybrid and it’s their favourite model so far.

“I fell in love with that car, to be quite truthful, says Bill. “I don’t think I’d go back to a Yaris now. I do like the Auris, I really do, it’s a lovely car.”

most loyal car buyer

When asked why the couple have remained such devoted ambassadors for Toyota, Bill gave two succinct reasons: the service he receives from Listers Boston, and the fact that he has only experienced one issue in all that time – a flat tyre!

So is Mr Yeomans the UK’s most loyal car buyer? Do you know of anyone who has been more dedicated to one car dealer? Let us know in the comments below.

See also:
UK Toyota centres claim customer service titles
Toyota and Lexus voted best for customer service

Details in this article were correct at the time of publication.


  1. Picked up my new Auris touring sport Excel with all accessories, But the horn is a disgrace for a car over £23000, can anyone help me (hopefully Toyota ) to find a replacement that does not void the warranty , cheers

  2. Hi George
    Thanks for your post.
    Great to hear about your new Auris Touring Sports Excel but sorry that you are disappointed with the performance of the horn. We do not offer any alternatives other than the factory fitted option in your car unfortunately. Your local dealer would be happy to double check your car for you to make sure this is performing to specification.

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