Video – the thinking behind Prius, part one

This week, Toyota launched the third-generation Prius to the European press in the Swedish capital, Stockholm. We were there with a couple of camera crews, and managed to capture a little more of the thinking that went into the car’s development.

In the first of three short videos, Darryl asks Tadashi Arashima – president of Toyota Motor Europe – whether Prius is an important step towards Toyota’s goal of “the ultimate eco-car”, while Sun motoring editor Ken Gibson gives us his view.

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