Toyota GB supports Safe Drive Stay Alive campaign

A hard-hitting film and stage performance that educates young people about safe driving has received backing from Toyota.

The Safe Drive Stay Alive campaign, run by Surrey Fire and Rescue Service and sponsored by Toyota GB, sees emergency service workers and people affected by road collisions take to the stage to tell their stories, backed up by film reconstructions.

Toyota logoThe campaign is aimed at audiences of 16-19 year old school and college students.

You can find out more on the Safe Drive Stay Alive website, or book tickets to the public performance by emailing

Thomas Roselle, manager of corporate and social responsibility for Toyota GB, said: ‘With passing your driving test comes the freedom that all teenagers crave. Safe Drive Stay Alive is a powerful voice to help young road users understand the responsibility that comes with driving a car.

‘As Toyota has its UK headquarters in Surrey, helping to support the work of Surrey Fire & Rescue is a natural continuation of our global commitment to improving road safety.’

You can watch the film trailer for Safe Drive Stay Alive below (contains reconstructions).

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