Toyota Issho – your new car companion

Issho is the cute yet adventurous little mascot at the heart of a forward-thinking campaign being rolled out through many Toyota centres in the UK.

The name is pronounced Ish-o, which means ‘together’ in Japanese. This is appropriate because cooperation is key to the way Toyota works and how we strive to work with customers. In fact, without your involvement we feel that it is not possible to enjoy the journey together.

Toyota knows that personal mobility options are changing faster now than at any time in history. So we would like to take this opportunity to thank you for choosing a new Toyota vehicle for your future journeys.

As your new car companion, Issho is excited to join you on these travels. But our forward-thinking explorer would also like to let you know how Toyota is shaping the future of mobility and how we can work together to continue changing it for the better.

If you’ve taken delivery of Issho in your new Toyota vehicle, we’d love to see your pictures over on our social channels.

Click the following links to learn more about four key areas of Toyota research into personal mobility.


  1. Just bought a brand new Yaris Hybrid [4th car from this dealer], and I never got one of these….. 🙁

    1. Hi Gwyn,
      Thanks for getting in touch. Congratulations on your new Yaris!
      Issho is only available for participating centres, and it is therefore likely that the centre you purchased from was not part of this scheme.

  2. Hi Denise,
    Thanks for your comment. It’s great to hear you’re loving ISSHO!
    Thank you so much also for choosing Toyota! Which model are you the proud owner of?

    1. Hi Clive,
      Thanks for your comment.
      Issho is distributed by participating centres when a new vehicle is bought.
      We’re sorry you centre did not supply one.

      1. Thanks for the reply,So who are the dealerships as I wish to by one we are in Cambridgeshire

      2. Hi Clive,
        ISSHO is only available with the purchase of a new car – it cannot be purchased as a stand-alone.
        Some customers have chosen to make theirs available via eBay or similar sites, so this may be a route you can consider.
        If referring to Issho along with the purchase of a new car, the Toyota Centre will be able to confirm whether or not they are participating.

    2. I am reading the comments and realise that it was a great luck that I’ve got my Issho. I’ve bought it in a second-hend in Russia. But accidentally I have Toyota Yaris … 2008. Ha-ha.

      1. Hi Jon. This is something you can find out by contacting a centre of choice. As you weren’t supplied with a bamboo key box and issho, it’s likely that your centre does not participate in the scheme. Thanks.

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