See also:
The philosophy of Toyota design
The five processes of Toyota design
The voices of Toyota design
Toyota Design: A smile says it all
Toyota Design: beauty, art and design
Toyota Design: a decade of awards
In the continuation of our conversation with Tokuo Fukuichi, ex-design chief at Toyota and now head of Lexus, we discover how Toyota’s designers endeavour to create cars that balance the analytical left side of our brains with the opposite side that is able to appreciate beauty.
In other words, we wanted to know whether it is possible for practical vehicles like the Toyota Verso to also hold appeal on an emotional level; and then similarly, how successful design can help emotionally-charged vehicles like the Toyota GT86 offer additional layers of functionality.
Finally, how is this balance appraised? Is it through media response, sales figures, or something more subtle on the part of the designer? Watch the following video to find out.
See also:
The philosophy of Toyota design
The five processes of Toyota design
The voices of Toyota design
Toyota Design: A smile says it all
Toyota Design: beauty, art and design
Toyota Design: a decade of awards
Hi, my name is Nadeem Hussain. I am also a car designer. If I may could I please be contacted regarding the future of Toyota Designs. I base my designs on nature, animals, insects or marine life. I would love to work with Toyota and I feel I have plenty of experience.
Hi Nadeem,
Thanks for getting in touch. We’d love to see your designs. Please could you send us your work via social media and then we’ll discuss this further there.
Facebook: https://www.facebook.com/toyotauk/
Twitter: https://twitter.com/ToyotaGB
Thanks.
Hi, I would love to show you my designs but how should I do it? Is their an Email address that I can send a sample to please?
Kind Regards
Nadeem.
Hi Nadeem,
We would advise sending the designs on Facebook messenger to our Toyota UK page.
You can find the link here: https://www.facebook.com/toyotauk/.
We can’t wait to see your designs!
Thanks.
Hi Jessica, Thanks for your reply. I have sent a design which I based on the Viper snake on Facebook as requested..
Kind regards
Nadeem
Hi Nadeem,
We took a look at your design, it was very inspiring.
We have passed it on, and will contact you for any further details if required.
Thanks.
Hi, I am a member of many car owners clubs and people have advised me to share my interior design with you as you might want to contact me in the future for ideas.
Hi Michael,
Thanks for getting in touch. That’s great to hear. We’d advise you to use our social media channels if you’d like to share any images or ideas for interior design. The links to these can be found on this blog.
Something I would like to see added is something my son’s Mazda, had a memory setting for the driver’s seat. My son is 6 feet tall and I am 5’2″. This setting made swapping drivers so much easier.
Hi Sally,
Thanks for your comment.
The Driver’s Seat Memory Function is available on selected models in our range.
Thanks.
Hi everyone
I want ask you an important question. Who designed lexus hs 2012 ? It’s the most beautiful ever seen in any car
Hi Mohammed,
Thanks for contacting us.
Are you referring to the Lexus GS? This was designed Katsuhiko Inatomi.
Thanks.