Toyota C-HR concept revealed at 2014 Paris motor show

Toyota C-HR on the Toyota stand

The Toyota C-HR Concept has made its world debut at the 2014 Paris motor show, giving the first hint of a type of crossover vehicle Toyota would like to bring to market.

The concept combines a new, dynamic design language with an agile and engaging drive to create a new proposition for the demanding European car market.

Toyota has a long-established reputation for innovation in landmark vehicles such as RAV4, Prius and GT86.

The C-HR Concept represents a synthesis of 20 years of Toyota creativity. It recaptures the design and packaging ingenuity that produced the original RAV4, introduces the next generation of the sophisticated full hybrid technology that was first realised in Prius, and, inspired by the GT86, targets new levels of dynamism and agility.

It is an innovative design study for a stylish, lightweight C-segment crossover that will stand out in an increasingly homogenous market, and is the next physical expression of the promise Akio Toyoda made when became Toyota President to build cars with stronger emotional qualities that will make their owners fall in love with driving again.

The C-HR Concept has the essential combination of compact packaging and agility required by customers with active, urban lifestyles.

It has been conceived around a new vehicle platform design to satisfy customer demand for excellent handling and control. A new, advanced full hybrid powertrain delivers an engaging driving experience that can deal with 21st century traffic conditions and deliver outstanding efficiency.

A global project rooted in the European market
The C-HR Concept is another tangible manifestation of Toyota’s new Global Vision, first advocated by Akio Toyoda in 2011.

Toyota recognises that Europe is the most demanding market for small and mid-size vehicles, so uses the region as the benchmark when defining its future cars for the A, B and C-segments.

Toyota Motor Europe has also become the company’s skill centre for diesel engines, perceived quality and vehicle dynamics.

In the case of the C-HR Concept, there was close co-operation between Toyota’s product planning centres in Japan in order to gain a good understanding of the latest European customer demands and vehicle trends.

The concept’s styling is the result of co-operation between Toyota design centres, including ED2, its European design development studio.

Toyota Europe will continue to work hand-in-hand with Toyota Motor Corporation in Japan to enter the C-crossover segment.

More from 2014 Paris motor show
Toyota C-HR: new design direction and new platform
Toyota Fuel Cell Sedan at 2014 Paris motor show
Toyota Fuel Cell Sedan: 9 questions to Matt Harrison
Toyota i-Road at the 2014 Paris motor show


  1. Thank you for your feedback Peter.
    No spec details just yet but a few more details may be revealed at the show. Stay tuned to our Blog for the latest news.

  2. at last something more akin to the much missed 3 door RAV, I’ll definitely be looking at this one. But please dont call it Urban Cruiser, awful name , mediocre car

  3. I have been a huge fan of everything Toyota Hybrid, I own a Gen3 Prius and also a regular contributor to the forums. I have to say though that I have stopped taking any notice of Toyota Concept cars simply because every time a new Toyota is presented, we are told this is the new design direction, that is the shape of things to come, etc. but when these cars eventually make it into production (no guarantee of that either), they only retain a bit of the styling of the concept. I have been waiting for 4 years for the Toyota NS4 concept to make it into production in some shape of form but to this date, we have heard or seen nothing resembling the concept.

    Toyota concepts are concept designs nothing more nothing less.

    1. Hi JayZ
      Thanks for your post.
      Good to hear of your Toyota ownership and we appreciate your feedback about the concept cars and your interest in the NS4.
      This is a very good question at a relevant time during the Paris motorshow. The straightforward answer to your reply is a bit of both. Some are assigned to museums and never see the light of day whereas others do signpost the way for new directions in terms of styling and powertrains. From a manufacturer perspective concepts are also a way of showcasing the latest technology which may not be practical for mass production yet but could be in the future. This is also the reason why the design will change or seen to soften on some concepts when the final road going version is viewed.
      Taking the NS4 this was first shown in Detroit in 2012 and saw its European premiere at Geneva the same year. In view of your interest I am attaching a link about the car which was sent out to the media at the time. Will we be seeing the NS4 any time soon? The honest answer is we do not know at this stage but the other point to consider that in terms of car development and introduction we do talk in years rather than months so there is always the perception of no action being taken. We have also attached another link of images from which you can review the NS4 as well as images of all Toyota concept vehicles going back to 1999.
      Thanks again for your question JayZ, it was a good one to answer. Any more queries though please let us know.

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