Toyota announces details of actions on quality-related issues

Toyota Motor Corporation (TMC) announced details of a number of quality-related matters at a press conference in Tokyo today.


Chief quality officers to be appointed worldwide

– New Special Committee for Global Quality

– Stronger framework for receiving and monitoring customer feedback

– Rigorous and independent testing of electronic throttle fail-safe system

– Brake-override system to be introduced on all future models

– Toyota to make active use of on-board data recorders to gather information

Measures for improving product quality

Toyota is to appoint a new chief quality officer for each principal geographical region to help make the company more alert to customer concerns. These officers will sit on a newly established Special Committee for Global Quality. This committee, headed by TMC President Akio Toyoda, will move the company’s quality improvement activities to a new, higher level. It will meet for the first time on 30 March and Toyota will consult independent, third-party experts to review the contents of that meeting.

In a separate move, Toyota is strengthening its framework for reporting customer feedback from each region directly to its Quality Group and Product Development Group, so that that information received can be translated more quickly into product quality improvements.

This initiative will be launched first in the USA where Toyota will expand its network of technical offices and fine-tune its information gathering capabilities. The aim is to be able to conduct on-site inspections within 24 hours of every reported incident of an equipment malfunction.

Electronic throttle control technology safety

Toyota’s electronic throttle control system incorporates overlapping failsafe features that are linked to a number of sensors. If a problem occurs, the system shifts the engine to idling, or shuts it down completely. Toyota has conducted rigorous testing under extremes of electromagnetic interference, vibration and other adverse conditions, and that testing has conclusively verified that the system cannot accidentally induce acceleration.

Toyota has also commissioned an independent, third-party research organisation to test its electronic throttle control system and it will release the findings of that testing as they become available.

Brake override system

Toyota will add a brake override system to all future models worldwide. This will cut engine power when the accelerator and brake pedals are applied at the same time.

On-board data recording

Toyota will make more active use of on-board data recorders. In the event of a malfunction, these can provide information to support technical investigations and repairs.

Toyota commitment to quality and “customer first”

Toyota, taking to heart the customer feedback it has received, reaffirms, together with its dealers, suppliers and employees worldwide, its commitment to unwavering quality in products and services, and to the spirit of “customer first”. Toyota will continue to endeavour to provide products that are safe and reassuring.


  1. The biggest worry is my wife drives a Toyota Yaris 2008 make and she uses it drop off kids to school. It has been recalled for a defective accelerator pedal. No matter what anyone says, the niggling doubt – any other safety issues with the car? will persist.
    Seriously we could very well do with out any of this hassle.
    Add to this the string of problems with other models..
    This makes the situation worse.

  2. Hello there,

    I’m sorry to hear about your worries. Let me reassure you that the safety and welfare of our customers is Toyota’s primary concern. Despite this recall, Toyota has a strong record of safety and reliability.

    However, if you have any doubts whatsoever, please don’t hesitate to call our Customer Relations team on 0800 1388 744.

  3. hello toyota
    just bought an IQ3 from Harry Feeney, Blackpool
    Delighted with the car but would like to know why you chose to use DRUM brakes on the rear, rather than discs.
    the 1.3 has more performance than the 1.0 and that has discs
    also i can find no ref to how one adjusts the level of instrument lighting when road lights are on…..can you advise
    hope you can
    keith renton

  4. Hi,

    Today I regret buying Toyota Yaris.

    I own Yaris model 2005. It was all fine under the warranty for initial first 3 years with small problems. But as soon as the warranty period is over every time I go for servicing, I am informed one major problem or the other.

    In the very first year after the warranty they said my coolant pump needs the replacement. Second time they say that the Engine ross timing cover is faulty. Every service it results in spending 600-700 GBP extra for these repairs.This is exorbitant considering that the vehicle is not even run for 34000 miles. And also considering that it was always maintained by Toyota dealers only.

    I am really shocked, that on my new car I am spending even more in services than people who own old and second hand cars. At this point I am really worried about my decision to go for Toyota and how much I am going to shell out everytime I go for servicing.

    Just hoping if somebody can help me.



  5. I own a 2006 Corolla, last year I felt the car was running very fast, but when it had its service last year they could find nothing wrong, I still have this problem but on checking my VIN number my car is not affected. Also over the last year my steering feels very soft, thought it was my tyres that needed some air, but they are fine. Could you tell me if I should be worried.

    1. Hi there,

      Apologies for my delayed response to your question. Our Customer Relations team are best placed to handle this query. Please call them on 0800 1388 744 between the hours of 8.30am – 6pm Monday to Friday, or 9am – 1pm on Saturday. Thanks for taking the time to get in touch.

  6. Having owned a corolla liftback since 1994, I was so impressed with it has a car, fuel efficiency, space, drive, reliability over its 150000 miles we bought another. This time a two year old 04 plate 1.6 corolla. Can I say bring back my old car, the build quality isn’t there, the drive quality and now a driveshaft making a noise before it’s reach 60000 miles. Something I haven’t had since driving ten year old mini’s round in my youth.
    Where have you gone wrong?

    1. Things are going form bad to worse, the exhaust back box rotted off and I had to replace it. What happened to the stainless steel reliable exhaust my last Corolla had on. I begining to regret changing it

  7. I purchased my Toyota Yaris new in July 2008 having previously had 3 Renault Clio’s which were a dream to own.
    The reason for the change was that both my mother in law and sister in law have had the model for some years and spoke very highly of it.
    Everything was fine until I took it in for its second service. I was shocked to find out that both the front disc brakes were badly grooved and needed replacement.
    OK I thought this will be covered by the warranty, silly me, I was informed that being 2 years old and having done 12220 miles it was out of warranty. I thought the warranty was 3 years.

  8. My driving instructer owned a toyota Yaris it was 3 years old an just out of warrenty when the ENGINE blew up doing 70mph on a motorway. Luckily it was my instructer driving the car at the time an not his wife as someone may have died as a result but with his quick thinking he managed to stay calm an drift the car into the hard sholder. Even worse one off his pupils could off been behind the wheel….. After being a customer with toyota for 25 years + you have told him their is nothing you will do an it will cost in the region of £5000 to replace the engine. As a driving instructer the miles on the car is 60,000+ but this car was only 3 years old!!!! More worryingly the person he spoke to in toyoto openly informed him this was the 3rd yaris just from that garage that has done this. We are launching a internet page trying to find out world wide how many this has happened too and going to watchdog. I would highly advise anybody looking for a new car to stay well away from any Toyota !!!!!

    1. Hi Robyn,

      We are sorry to hear about your driving instructor’s experience. Please get him to call our Customer Relations department if he wishes to discuss this matter. Their number is 01737 367 600.


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