RAV4 Adventure and RAV4 Premium concepts at Geneva Motor Show

Toyota RAV4 AdventureToyota has revealed two RAV4 concept cars at the 2013 Geneva Motor Show designed to show off two very different sides to the new model’s character.

The Toyota RAV4 Premium and Toyota RAV4 Adventure are studies into two different aspects of the new SUV’s appeal.

Toyota RAV4 PremiumThe RAV4 Premium design study has been developed to give the new model added sophistication. Both the bodywork and bumpers are finished in Deep Bronze to increase the sense of harmony in the design. At the front a central grille displays horizontal lines and air intakes, while the LED lights are underscored by a stylish chrome-finished spoiler. At the rear the redesigned bumper gains chrome inserts, brushed aluminium skid plates and an integrated tailpipe design. The 20-inch alloys are matched to the aluminium roof rails to add coherency to the look.

Toyota’s Kansei design department, part of its R&D operation in Brussels, was responsible for the luxurious leather upholstery in the cabin. New black piping and a V-shaped outline reinforce the design of the seats, and the use of two-tone double stitching in several areas expresses both robustness and premium quality. Grey and black leather are also used for the instrument and door panels.

Meanwhile, the design thinking behind the RAV4 Adventure is to accentuate the car’s look to reinforce its off-road capabilities.

A striking dark red paint brings out the strong, athletic qualities of the third generation RAV4’s exterior, its muscular appearance heightened by the addition of extended wheel arches that accommodate larger 20-inch alloy wheels.

The front and rear bumpers have been redesigned and finished with matt paint. At the front the bumper integrates with a new under-run, while at the rear the redesign allows for fully integrated twin exhaust pipes and a reworked skid place.

Machined roof rails and dark-tinted privacy glass complete the Adventure look.

Read our other RAV4 posts here, or see all of our Geneva motor show coverage here.

Toyota RAV4 Adventure


  1. Will these ever be produced,or will they be too pricey to warrant full scale production.i would definitely be interested.also will the auris touring black ever become reality??????

    1. Hi Paul,
      Although all concepts at the moment, we do feedback customer comments to our Product Marketing team who’ll take stock of what customers like. As such, we’ll pass on your comments. Keep checking back to the Toyota blog for all of the latest news, we’ll announce it here before anywhere else!
      Many thanks and enjoy the rest of your week.

  2. Hi there,
    Just like paul,i would sure love to see these production models on the market especially the adventure model. I currently have an older model (xt4 version) and it works like a dream. so i’m placing the newer version on my wishlist.

    1. Hello Mr Jones,
      Thank you for your comments, we hear you! Great to hear about your current RAV4, thank you for your loyalty to Toyota. If you need any help with either your current or future model, please do ask here or speak with your nearest Dealer.
      Enjoy your week.

  3. Hi Oliwer, am rather in suspense by your concept rav4s coming into production. Pls be more direct and open with your answers so that I may know whether it is worth waiting for or how long one can wait to see the rav4 premium, adventure and also hybrid of all the redesigned rav4 come into market.

    1. Hi Emeka,
      The models in the blog post are concepts, and as such aren’t planned to go into production.
      You can find out all about the New RAV4 here: http://ow.ly/luQgl. We highly recommend a drive in one as then you’ll have the full experience. Your nearest Dealer will happily get you behind the wheel!
      Many thanks.

  4. Good day,
    I have the rav4 premium 2013 and its fantastic , what I’m asking is do they sell the adventure kit separately , if yes kindly provide me the contact details/website

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