Fashioning a name

Last week we linked to some of iQ’s reviews. We’ve been tagging more.

You can find them all in our Delicious bookmarks, but highlights include Andrew Frankel’s warm review in The Times, a good write-up in Scotland on Sunday and a glowing review in today’s Hamilton Advertiser.

All three reviewers agree that iQ’s design turned heads at its press launch in style-conscious Milan.

On the subject of style, we came across this video, which shows an installation at the launch of an iQ-inspired clothing range by Japanese fashion house SOMARTA.

Toyota IQ x SOMARTA from PingMag on Vimeo.

We’ll have more on the collection when we’ve translated it.

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