A letter to my younger self with Andrea Spendolini-Siriex
Toyota’s initiative for International Women’s Day
Every year on March 8th, International Women’s Day (IWD) serves as a global call to action for gender equality, recognition, and empowerment. The 2025 theme, #AccelerateAction, challenges brands, individuals, and communities to go beyond words and drive real change. Toyota is proud to support this initiative, reinforcing its commitment to inclusivity and mobility for all.
Celebrating IWD Toyota ambassador Andrea Spendolini-Siriex
As part of this year’s campaign, Toyota is celebrating Andrea Spendolini-Siriex, through a powerful and deeply personal film. In this piece, Andrea narrates a heartfelt letter to her younger self—reflecting on perseverance, determination, and the journey that has shaped her success. This campaign, titled “Breaking Through”, aligns with Toyota’s brand values of pushing boundaries and championing individuals who inspire progress.
The shoot, held in a carefully curated location, captured Andrea in her element—both strong and vulnerable. The team focused on creating an emotional connection, using dynamic visuals and natural lighting. The result? A short yet compelling social-first film that resonates across audiences, encouraging them to reflect on their own journeys of perseverance and courage. Featuring Andrea’s emotional narration and striking visuals, the film aims to inspire women and men alike to break barriers and push beyond their limits.
Toyota’s commitment to International Woman’s Day extends beyond this film. By supporting diverse voices and championing equality, Toyota continues to pave the way for a more inclusive future. One that celebrates perseverance, strength, and the limitless potential of women in all fields.
Watch the full campaign film below:
