A new year and a new hybrid


Across the Atlantic Toyota is preparing to celebrate a hybrid New Year by revealing an all-new hybrid model at the Detroit motor show.

News of this world premiere comes hot on the heels of the Prius Plug-in Hybrid Vehicle launch within the past week. And with the introduction of the full hybrid Auris scheduled for later in the year, 2010 promises to be a landmark year for Toyota in terms of hybrid innovation.

More details about the new model will be announced at Detroit on 11 January, but to whet our appetites a couple of official teaser pictures have been issued.


You can draw your own conclusions from the sections of the bright green bodywork that can be seen, but it looks like the new car will be smaller than Toyota’s flagship full hybrid, the Prius. In fact, it’s likely that the new car will be the smallest Toyota model yet to feature hybrid power. It will also be a dedicated hybrid, rather than a hybrid power version of an existing model.

We will be keeping you up-to-date on the plans for the new car as we hear them.

One comment

  1. I absolutely love the last generation Prius!
    What I don’t understand is why the car is not described with all its features, which you would normally be charged extra from any other automotive company. I check on your website and I did not find anything about the HDD under audio equipment.
    This is another great option! I discovered it by chance! How come you don’t promote it?! Also nothing about the dynamic cruise control! I find there are many things about this car that are not known except or even if you own it!
    Please promote it better it so much deserves it!

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